The 5 Funnel Gaps Costing You Revenue
You're getting traffic. Your opt-in rate is decent. People are opening your emails. But when it comes time to actually buy? Crickets.
The problem isn't your offer. It's not your audience. It's the gaps in your funnel—the invisible leaks that are bleeding revenue before people even get to your checkout page.
Most creators don't realize these gaps exist because they're focused on the wrong metrics. They're celebrating email list growth while ignoring the fact that no one's converting.
Here are the 5 most common funnel gaps I see (and how to fix them):
GAP #1: YOUR LEAD MAGNET ISN'T DOING ITS JOB
The problem: Your lead magnet attracts browsers, not buyers. It's generic, it's not tied to your paid offer, or it's solving a problem your audience doesn't actually care about.
What this costs you: You're building a list of people who will never buy. They downloaded your freebie, got what they wanted, and bounced. Your email list looks healthy, but your conversion rate is abysmal.
How to fix it: Your lead magnet should be a mini-version of your paid offer or solve the problem that makes people need your paid offer. It should attract the right people, not just more people.
Example: If you're selling a course on launching digital products, your lead magnet shouldn't be "10 Instagram Caption Ideas." It should be "The 5-Day Launch Checklist" or "How to Validate Your Digital Product Idea in 48 Hours."
GAP #2: YOU HAVE NO NURTURE (OR IT'S TERRIBLE)
The problem: Someone opts in, gets your lead magnet, and then... nothing. Or worse, they immediately get hit with a sales pitch. There's no relationship building, no trust, no context for why they should buy from you.
What this costs you: People forget about you, mark your emails as spam, or worse—they stay subscribed but never engage. When you finally do launch, they have no idea who you are or why they should care.
How to fix it: You need a welcome sequence that builds trust, establishes your expertise, and warms people up to the idea of buying. This is where you tell stories, share value, and position your offer as the natural next step.
What a good nurture does:
Reminds them why they opted in
Delivers quick wins
Positions you as the expert
Introduces your offer (without being pushy)
Segments engaged vs. unengaged subscribers
GAP #3: YOUR SALES PAGE ISN'T CONVERTING
The problem: Your sales page is either too vague, too long, too salesy, or doesn't address objections. People land on it, scroll a bit, and leave. You're getting traffic but no sales.
What this costs you: You're doing all the work to drive people to your offer, but the page itself isn't closing the deal. Every person who leaves is revenue left on the table.
How to fix it: Your sales page needs to:
Hook them immediately (with a benefit-driven headline)
Speak to their pain points (so they feel seen)
Show them the transformation (what changes after they buy)
Address objections (FAQs, testimonials, guarantees)
Make it easy to buy (clear CTA, simple checkout)
Red flags your sales page has a gap:
High bounce rate
Low time on page
Lots of traffic but no sales
People asking basic questions that should be answered on the page
GAP #4: YOUR CHECKOUT PROCESS IS CLUNKY
The problem: People want to buy, but your checkout is broken, confusing, or requires too many steps. They add to cart and then abandon because it's not seamless.
What this costs you: Cart abandonment. People who were ready to buy but gave up because the process was frustrating.
How to fix it:
Simplify your checkout (fewer clicks = more conversions)
Make sure it's mobile-friendly (most people buy on their phones)
Test your checkout flow yourself (is it actually easy?)
Add order bumps or upsells (but don't overcomplicate it)
Send cart abandonment emails (remind people to complete their purchase)
Common checkout gaps:
Payment processor errors
Too many form fields
Unclear pricing or fees
No guest checkout option
Slow loading times
GAP #5: YOU HAVE NO POST-PURCHASE EXPERIENCE
The problem: Someone buys, gets a generic "thanks for your purchase" email, and then... crickets. They don't know what to do next, when to expect access, or how to get started. They feel abandoned.
What this costs you:
Refund requests (because people feel confused or buyer's remorse)
Bad reviews (because the experience after purchase was underwhelming)
No repeat customers (because you didn't nurture them after the sale)
No referrals (because they didn't have a great experience)
How to fix it: Create a seamless onboarding experience:
Immediate confirmation email with next steps
Welcome email that sets expectations
Quick win email (help them get a result fast)
Check-in emails (ask how it's going, offer support)
Upsell or referral opportunities (once they've had success)
What great post-purchase looks like: People feel taken care of. They know what to do next. They're excited (not confused). And they're more likely to buy from you again.
WHAT TO DO NEXT
These gaps are invisible until you know what to look for. And the worst part? You could be doing everything else right—creating great content, building your audience, showing up consistently—but still not making money because your funnel is leaking.
The good news? These are fixable. You don't need a bigger audience. You need better infrastructure.blog
Not sure where your gaps are? Book a 90-Minute Growth Audit and I'll tell you exactly what's broken and how to fix it.